Audio Products Podcast
We are meeting with pro audio industry veterans: founders, product managers, UX designers to learn how they build and manage the products we love.
You will get tips on how to navigate your career in audio and how to develop a successful audio product – from musical instruments, through audio plugins and gaming middleware to music distribution platforms and consumer electronics like headphones, mics or even automotive speaker systems
Episodes

2 hours ago
2 hours ago
In this episode we met Tzipi Schindler, who is grateful to have found a home in the music software industry for the past seven years as a product manager at Native Instruments, starting with Native Access and from there on to the release pipeline. She considers herself a hope-driven product manager and we will hear more about why that is. We have discussed culture, diversity and how to build teams where people feel they belong.Tzipi will also be a speaker at our upcoming Berlin meetup, Audio Product Jam so if you would like to listen more about her experience, you must pop in!More info herehttps://lnkd.in/dCbxkX58
Resources from the episode
Books:
Brown, B. (2010) The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are. Hazelden.
Ozenc, K. And Glenn Fajardo (2021) Rituals for Virtual Meetings: Creative Ways to Engage People and Strengthen Relationships. Wiley.
Shafak, E. (2020) How to Stay Sane in an Age of Division. Profile Books.
Rosenberg, M.B. (2015) Nonviolent Communication: A Language of Life. PuddleDancer Press.
Articles:
Circles of Influence Retrospective Format: https://www.dianalarsen.com/blog/2010/07/26/circles-and-soup/
5 Whys Sprint Retrospective Format: https://www.scrum.org/resources/blog/agile-coach-toolkit-1-5-whys
Music:
Streisand, Barbra. “Avinu Malkeinu”. Higher Ground. Columbia Records. YouTube. 1997.
More links
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➡️ Read Audio Products Blog
https://rokanan.com/blog/

Thursday Aug 21, 2025
#14 Building MusicTech startup ecosystem with Silvia Taschner, Head of Wavelab
Thursday Aug 21, 2025
Thursday Aug 21, 2025
In this episode, we sit down with Silvia Taschner, Head of Wavelab Incubator — a startup program supporting European founders in the Music, Arts, and Media industries.
With deep expertise in music and cultural Management, Silvia brings years of experience in running accelerator programs and leading product development within cultural institutions. She offers a unique perspective at the intersection of creativity, entrepreneurship, and innovation.
Together, we explore the current landscape of the creative startup ecosystem — the opportunities and challenges. We also dive into how initiatives like Wavelab empower early-stage ventures to grow.
About Wavelab
➡️ https://www.wavelab.io/en/startups-2/
Join the Wavelab program!
➡️ https://docs.google.com/forms/d/e/1FAIpQLSfPcLlhc9Q1E1jdJsPXpAvqEJMKDGPlZlDoXnMdLauTiCRLQg/viewform
Silvia's Linkedin (for the info about the upcoming startup applications
https://www.linkedin.com/in/silvia-taschner/
More links
➡️ sign up to our newsletter for audio job openings, articles and upcoming event dates
https://tinyurl.com/ywjxwszr
➡️ Support our podcast and get premium content
https://buymeacoffee.com/audiopodcast
➡️ Read Audio Products Blog (article from Jens from Wavelab)
https://rokanan.com/blog/
https://https://rokanan.com/2025/06/04/how-wavelab-helped-just-4-noise-land-their-first-industry-deal/
➡️ Join our Discord community
https://lnkd.in/dCCFsgyr.
Podcast edited with DynAssist.

Thursday Aug 14, 2025
#13 Audio Startup Success Story with Moritz Surwehme, the co-founder of NoiseWorks
Thursday Aug 14, 2025
Thursday Aug 14, 2025
We met with Moritz Surwehme, the co-founder of NoiseWorks, the company behind vocal editing plugins like DynAssist that have already gained recognition in the industry and have been called by some the best product of the Supebooth 2025He shares the story behind the founding of NoiseWork and the building of their flagship products.Moritz started off developing audio plugins for his bachelor's thesis at SAE Bochum, where he met Ilan - his business partner. After falling in love with C++, JUCE, Figma and DSP, he is turning all the ideas in his head into plugins, step by step.
➡️ Try DynAssist (affiliate link, you buy and support the podcast):
https://noiseworksaudio.com/?ref=wojciech
➡️ Watch DynAssist tutorial
https://youtu.be/UgRQkp2NSSU?si=1cPz1wb_XGhe-Pav
➡️ Support our podcast and get premium content
https://buymeacoffee.com/audiopodcast

Tuesday Jul 08, 2025
Tuesday Jul 08, 2025
We met with Joshua Hodge, the Founder of The Audio Programmer (TAP), a global community for music and audio software enthusiasts.
Since launching in 2017, TAP has since empowered thousands through video tutorials, books, podcasts, and events worldwide. Beyond fostering community, Josh expanded TAP into a recruitment firm and creative development agency, opening doors for others into new opportunities and successful audio products.We discussed the story behind founding the company and what Josh’s entrepreneurial secret source is but also the opportunities and threats related to the emerging technologies like AI.
➡️ sign up to our newsletter for audio job openings, articles and upcoming event dates -https://tinyurl.com/ywjxwszr
Support our podcast
➡️ Support our podcast and get premium content
https://buymeacoffee.com/audiopodcast
The Audio Programmer's resources
➡️ Upcoming meetup in London
https://www.eventbrite.com/e/audio-programmer-interface-london-2025-api-tickets-1415093987209?aff=oddtdtcreator
➡️ Audio Programming Tutorials
https://www.theaudioprogrammer.com/tutorials
➡️ The Audio Programmer Discord Server
https://www.theaudioprogrammer.com/discord
Podcast edited with DynAssist

Thursday Jun 19, 2025
Thursday Jun 19, 2025
We met with Paul McCabe who is the Senior Vice President of Research and Innovation at Roland Future Design Lab - a global R&D team of engineers and researchers focused on exploring and harnessing emerging trends, fostering innovation, and helping to shape the global creative landscape for the next 50 years.
➡️ sign up to our newsletter for audio job openings, articles and upcoming event dates -https://tinyurl.com/ywjxwszr
➡️ Support our podcast and get premium content
https://buymeacoffee.com/audiopodcast
➡️ Join our Discord
https://lnkd.in/dCCFsgyr
Podcast edited with DynAssist

Friday May 16, 2025
Friday May 16, 2025
We met Nick Dika product designer who has spent most of his career making software for music creators and audio professionals.
He’s currently Senior UX/UI Designer at Universal Audio, and in the past he has contributed to the user experience and visual design of dozens of industry-leading products from UA, iZotope, Soundtoys, Pro Sound Effects and more.
Newsletter
➡️ sign up to our newsletter for audio job openings, articles and upcoming event dates - https://tinyurl.com/ywjxwszr
Subscribe to our YouTube Channel
➡️ https://www.youtube.com/@AudioProductsPodcast
Audio PM Discord server
➡️ https://discord.com/invite/jd6Fgv5XTR
Become our Supporter and get premium content
➡️ https://buymeacoffee.com/audiopodcast
Podcast edited with DynAssist

Friday Apr 04, 2025
Friday Apr 04, 2025
We met Rodrigo Ibieta who is the Director of Hardware Product Management for Universal Audio
Rodrigo Ibieta has spent his entire career within the musical instruments and audio sectors. He is currently the Director of Product Management for Universal Audio’s hardware line, which includes Apollo and Volt audio interfaces, UAFX pedals, microphones, and more. He has previously worked for Apple, Beats, Fender, and Guitar Center in Product Management and Sales roles. He has been writing and recording songs for 20 years as a multi-instrumentalist player.
We discussed why a product career is a great option for musicians, mixing engineers and engineering students and what it is like to be a product guy in a famous company like UA.
➡️ sign up to our newsletter for audio job openings, articles and upcoming event dates - https://tinyurl.com/ywjxwszr
➡️ Join our Discord
https://lnkd.in/dCCFsgyr
Subscribe to our YouTube Channel
➡️ https://www.youtube.com/@AudioProductsPodcast
Become our Supporter and get premium content
➡️ https://buymeacoffee.com/audiopodcast
Podcast edited with DynAssist

Thursday Mar 13, 2025
Thursday Mar 13, 2025
We met Laren Agius, a Director of Product at Beatport. Laren develops products for DJs and the Electronic Dance Music Community. He is also a DJ himself with over 15 years of experience and a sound designer when not behind the decks.
During the live show Laren presented the case study of how Beatport implemented a consistent approach to product discovery (analysis of customer needs). We will hear from Laren first hand how to implement such an approach and what benefits you can expect: how much time you need, what teams are needed, and what challenges you may face.
More reading about Discovery and Dual Track
https://www.amazon.com/Continuous-Discovery-Habits-Discover-Products/dp/1736633309
https://medium.com/@daviddenham07/dual-track-agile-the-secret-sauce-to-outcome-based-development-601f6003ea73
Newsletter
➡️ sign up to our newsletter for audio job openings, articles and upcoming event dates - https://tinyurl.com/ywjxwszr
Subscribe to our YouTube Channel
➡️ https://www.youtube.com/@AudioProductsPodcast
Audio PM Discord server
➡️ https://discord.com/invite/jd6Fgv5XTR
Become our Supporter and get premium content
➡️ https://buymeacoffee.com/audiopodcast
Podcast edited with DynAssist

Friday Feb 21, 2025
#7 Building MusicTech AI startups with Max Shafer, Just4Noise
Friday Feb 21, 2025
Friday Feb 21, 2025
We met Max Shafer, co-founder and CEO of Just 4 Noise, an AI startup that empowers music producers to generate a range of unique, one-shot samples from a simple line of text. Max is a Berlin-based musician and DJ who worked as an AI-oriented product manager in various sectors before starting a company.
During the live show, Max shared his experience of starting an AI company in the music industry and dive into how his previous PM career helped with the entrepreneurial journey in this field.
Subscribe to our YouTube Channel
➡️ https://www.youtube.com/@AudioProductsPodcast
Audio PM Discord server
➡️ https://discord.com/invite/jd6Fgv5XTR
Become our Supporter and get premium content
➡️ https://buymeacoffee.com/audiopodcast
Podcast edited with DynAssist

Wednesday Jan 15, 2025
#6 Passion-driven audio products - with Noam Levinberg, the founder of Safari Pedals
Wednesday Jan 15, 2025
Wednesday Jan 15, 2025
In this episode we met Noam Levinberg, the founder and CEO of Safari Pedals, a new audio company renowned for its innovative plugins. With over 20 years of experience as a mixing and mastering engineer, Noam also served as Head of Audio at Artlist.io, where he played a pivotal role in starting and shaping their audio department.
Noam shared his view on creating successful audio products: passion. He also dived into the delicate balance between passion and market research, addressing the question: Who are we creating products for? And what should we build?
Subscribe to our YouTube Channel
➡️ https://www.youtube.com/@AudioProductsPodcast
Audio PM Discord server
➡️ https://discord.com/invite/jd6Fgv5XTR
Become our Supporter and get premium content
➡️ https://buymeacoffee.com/audiopodcast
Podcast edited with DynAssist

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