Monday May 25, 2026

#32 Inside soothe 3 and oeksound’s product philosophy

Our guests are Hannes Andersson and Atte Karm from oeksound. Hannes is CEO and Atte is Marketing Director at the company behind Soothe, Spiff, Bloom.

They have just released soothe 3, the newest version of their flagship plugin, loved by mixing and mastering engineers all around the world. We visited oeksound HQ in Helsinki before the official launch and had a great conversation about their products and business philosophy.

We talked about:

✅ oeksound's product strategy
We chatted about oeksound's history and how they came up with ideas for products and the process of launching them to the market.

✅ How a small audio team stays trusted
oeksound has remained focused: a small specialist team, a tight product line, and tools that engineers actually use in real sessions. We discuss how that discipline shapes product decisions, positioning, and growth.

✅ What is new in Soothe3 and what comes next
We also talk about what is new in Soothe3, what this release says about oeksound's current direction, and how the team thinks about the company's next chapter

More about soothe3
👉 https://lnkd.in/gggpGXnM

If you are an audio founder, product manager, UX designer, product marketer, or indie audio company building professional tools — this episode will provide a loooot of inspiration.

➡️ Join our Discord

https://discord.com/invite/jd6Fgv5XTR

➡️ Sign up to our newsletter for audio job openings, articles and upcoming events