Audio Products Podcast

We met Matthew Collings, the Head of Product and Board Member of Krotos an audio company based in Edinburgh that builds sound effects and plugins that provide fast and efficient sound design workflows. Matt worked in music, sound design, installation and audio programming professionally since 2011, performing and exhibiting all over Europe, releasing numerous records.
We tried to answer the question if product-led-growth (PLG) can be applied in the audio and music industry. PLG is an approach to growth where user acquisition, expansion, conversion, and retention are all driven primarily by the product itself.
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During this live show, we met Simon Cross, the Chief Product Officer of the music tech company Native Instruments. Simon leads product management, product design, sound design, strategic partnerships, and strategy teams across the group’s brands: Native Instruments, iZotope, Brainworx, and Plugin Alliance.
We discussed how technology changes music is made and consumed, the opportunities and challenges related to those changes, and how companies like Native Instruments use those trends to help people overcome creative barriers in making music. We will also ask Simon about what it is like to be the CPO of one of the most interesting music companies of the last few decades.
Subscribe to our YouTube Channel 
➡️ https://www.youtube.com/@AudioProductsPodcast 
Audio PM Discord server
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Become our Supporter and get premium content
➡️ https://buymeacoffee.com/audiopodcast 
 
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During this live event we met Francois Quereuil, former VP of Audio Product Management at Avid. Francois was responsible for Avid's product portfolio of renowned industry tools (Pro Tools digital audio workstation and Sibelius music notation) and integrated solutions (audio hardware, control surfaces, and live sound systems).
We discussed the challenges of creating and executing a product strategy in a crowded market and what the work of a Product Executive from a leading audio company entails.
Subscribe to our YouTube Channel 
➡️ https://www.youtube.com/@AudioProductsPodcast 
Audio PM Discord server
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Become our Supporter and get premium content
➡️ https://buymeacoffee.com/audiopodcast 
 
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During this live podcast, we met with Simon Ashby, Co-founder and VP of Product of Audiokinetic, a famous company from Montréal, Canada that develops leading audio software for the video game industry. He explained how Audiokinetic manages its product portfolio - their famous game audio engine Wwise, their new multi-layer sample engine Strata and other tools and platforms
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➡️ https://www.youtube.com/@AudioProductsPodcast 
Become our Supporter and get premium content
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During this first live we heard the story about how a Polish startup Zylia, successfully launched its product, the ambisonics microphone, to global markets. Our guest, Tomasz Żernicki, co-founder, CTO and later CEO of Zylia and had been involved in the project from the beginning – from early prototypes and market testing to a global expansion and winning NAMM best-in-show
Subscribe to our YouTube Channel 
https://www.youtube.com/@AudioProductsPodcast 
Become our Supporter and get premium content
https://buymeacoffee.com/audiopodcast 
Podcast edited with DynAssist

Welcome to Audio Products Podcast! It's here to provide inspiration and tips for people who love building audio and music tech products